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Meet La Parfumerie Team

We are a team of passionate individuals who strives to make a difference in this world.

Viktoriya Martynova
Founder of La Parfumerie
Viktoriya Martynova

The idea to establish La Parfumerie was born when Viktoriya began her search for a perfect chocolate fragrance. However, the mass production market failed to satisfy her desire. That's when she turned to niche fragrances and "voila". The endless possibilities and extravagant varieties sparked her curiosity and determined her future path in the world of selective perfume. From that moment on, she continues to surprise her customers by carefully selected high-end fragrances, holding unusual but very beautiful notes in each bottle.

Viktoriya studied at Florida State University. At her sales classes, she was one of the top ten students. After graduation, she worked in Chanel learning everything about fashion, beauty, and perfume.

In 2017 she founded La Parfumerie which has become one of the fastest-growing brands in Raleigh.

Arevik Badalyan

Arevik Badalyan

Marketing Consultant at La Parfumerie

Passionate and inspired by the perfume world, she is keen to present every detail of this fascinating sphere and to support the La Parfumerie brand in reaching new heights. Arevik is a certified marketing professional from the Chartered Institute of Marketing, UK, and has eight years of experience in international organizations in Europe and the USA.

Ali Mourchid

Ali Mourchid

Web Designer Specialist at La Parfumerie

Ali Mourchid, is a highly skilled and certified specialist in web design. With a remarkable tenure of 14 years, he has amassed a wealth of expertise in the fields of web development and design. Ali assumes the crucial role of overseeing web design and ensuring the seamless online upkeep of La Perfumerie USA. His dedication guarantees the continuous availability of our esteemed products on our online platform.

Ruzan Forrest

Ruzan Forrest

Social Media Manager at La Parfumerie 

Ruzan is an experienced social media manager with skills in social media strategy, brand partnerships, content development and influencer outreach. Her true passion is to see pages grow and converting followers into long-term and loyal customers. Ruzan has over five years of experience in social media management, specializing in beauty products and skincare.

Lena Stark

Lena Stark

Videographer at La Parfumerie

Lena really enjoys the great variety and potential of the perfume industry. She is deeply passionate about creating high-quality, attention-grabbing content. Whether we need to shoot a one-day event, or a project with pre-production, lighting, sound design, editing, she is able to meet these demands.

Yuliya Pihunova

Yuliya Pihunova

Product Photographer at La Parfumerie

Yuliya firmly believes that perfume can speak volumes about a person, even before they make personal contact. During her time at La Parfumerie, she helped countless individuals discover the perfect scent to express their uniqueness and personality. Now, she channels her passion into creating beautiful and aesthetic visuals for social media. You can admire her photography on our Instagram account.

Liz Hull

Liz Hull

Assiistant Manager at La Parfumerie

An experienced art historian and writer, Liz brings her deep appreciation for both fine art and perfumes to La Parfumerie. She discovered her true passion here, helping customers find their perfect fragrance while organizing events and writing about the world of perfume. Liz is an invaluable member of our team, dedicated to ensuring every customer leaves satisfied. As Viktoriya’s right hand, she plays a key role in ensuring that La Parfumerie continues to grow and thrive.

Elena Granovsky

Elena Granovsky

Event planner and interior designer at La Parfumerie

With a passion for creating the perfect ambiance and a keen eye for detail, Elena has been honing her skills in commercial interior design for years. Combining her architectural and artistic background, she brings a unique perspective to every project. Working with the La Parfumerie team allows Elena to challenge herself and unleash her creativity, utilizing boutique spaces to tell captivating stories through forms, colors, and composition. She turns ideas into breathtaking realities.

Kamila Mukhametshina

Kamila Mukhametshina

Sales Associate at La Parfumerie

Kamila is a sales associate from Kazakhstan who has a deep passion for fragrances. With fluency in English, Russian, and Kazakh, she can provide assistance to clients from different backgrounds. She loves all things beautiful, delicious, and luxurious, which led her to the perfume industry. Join her on a journey to explore the world of scents and discover the perfect fragrance that reflects your uniqueness.

Michelle Vargas

Michelle Vargas

Freelancer  at La Parfumerie

Formerly a sales associate with a passion for exploring the world of fragrances, Michelle loves connecting with people. Fluent in both Spanish and English, she excels at expanding her communication reach. Due to her school commitments, she now supports La Parfumerie as a freelance assistant whenever needed. Michelle is dedicated to providing the best help she can and cherishes the sense of connection within the La Parfumerie family.

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Angela Praslova

Stylist and makeup artist at La Parfumerie 

Angela is a true multitasker at La Parfumerie, supporting both the brand and Viktoriya personally. As a talented stylist, she ensures that our team looks their best for every event. In addition, Angela serves as a personal makeup artist and hairdresser for Viktoriya and several team members. Her keen eye for detail plays a crucial role in making sure the La Parfumerie brand is reflected in every aspect of our presentation.

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Ana Michelle Robles

Sales associate at La Parfumerie 

Once a client of La Parfumerie, now a sales associate, Michelle has a deep love for both aesthetics and perfume. It’s no surprise that she’s also an incredible social media guru, and we hope to benefit from her expertise in the future. Fluent in both Spanish and English, Michelle is a charming social butterfly with a keen eye for beauty and connection.

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